LOVABLE Mental Health Charity Program 2025

This May — recognized globally as Mental Health Awareness Month — HEFANG Jewelry proudly launches the fourth edition of our annual charity initiative: the LOVABLE Mental Health Charity Program 2025, in partnership with the Beijing Shangshan Foundation.

At the heart of this year's campaign is a call to emotional freedom — a reminder that all emotions are valid, worthy, and deeply human. Titled "All Emotions Love You" , the 2025 program encourages us to smile not in spite of our feelings, but because we embrace them fully. With color as our brush and a smile as our bond, we invite everyone to recognize the beauty in every emotion — joy, sadness, anxiety, confusion, and beyond. And we believe that every emotion deserves to be seen, honored, and loved.

Introducing: The Rainbow Smile Necklace

To mark this year's launch, we introduce the limited-edition charity piece Rainbow Smile Necklace, available in just 999 pieces.

For every necklace sold (RMB 525), HEFANG will donate RMB 52.5 to support a nationwide mental health project led by the Beijing Shangshan Foundation. Since 2018, this program has delivered thousands of online and offline events to raise awareness around depression and provide direct support to those affected. Its efforts include emotional wellness workshops, educational campaigns, and community-based support systems designed to build a more inclusive and understanding environment for China's 90 million people living with depression.

Crafted with HEFANG's signature smile pendant and seven interchangeable colorful frames made from soft, skin-friendly silicone, the necklace represents a full spectrum of emotional experiences — from joy and hope to relaxation and healing. Each piece is uniquely numbered and presented in a specially designed, playful gift box that doubles as a keepsake — making every smile truly one-of-a-kind.

More than a necklace, the Rainbow Smile is a statement of self-love and a celebration of inner growth. Whether worn solo or gifted to a loved one, it carries the quiet power to connect, uplift, and heal.

Step Into the HEFANG Emotion Box

Complementing the event, HEFANG also presents the HEFANG Emotion Box — an immersive offline installation that brings the spirit of emotional freedom to life. Housed inside an oversized version of our specially designed gift box, the experience is now open at Shenyang MixC.

Step inside a multi-sensory space where you can explore an emotion-themed exhibition, snap a moment at the mirror check-in spot, enjoy a playful photo booth, and unwind at a color therapy station — all thoughtfully created to help you reflect, connect, and celebrate every emotion with a smile.

Beyond Jewelry: A Movement Toward Emotional Wellness

As part of this year's campaign, HEFANG hosted a coastal run in Zhuhai, Guangdong, bringing together hundreds of participants in a celebration of movement, nature, and emotional well-being. Along the route, interactive checkpoints invited runners to pause, reflect, and reconnect — encouraging everyone to embrace the outdoors and release everyday tension. To mark the experience, we designed special edition medals and phone stands featuring our signature smile motif, turning every moment into a meaningful reminder to keep smiling, inside and out.

Let's smile through every feeling.
Let's be free in how we feel.
Let's be LOVABLE — together with HEFANG.