LOVABLE 

MENTAL HEALTH CHARITY PROGRAM

Every journey begins with a smile. Since 2022, HEFANG has carried this simple yet powerful symbol into the LOVABLE Mental Health Charity Program — a commitment to shining light on emotional well-being and creating spaces where every feeling can be seen, heard, and embraced. Each year brings a new theme, a new piece, and a new way to connect, but the mission remains the same: to protect the smile, and to share its healing power with the world.

2025

In 2025, HEFANG turned the spotlight to emotions, calling on everyone to care for emotional health and to live as emotionally free adults — embracing their truest selves with a smile. Under the theme “All Emotions Love You,” the campaign reminded us that every feeling is valid, worthy, and deeply human.


To mark the program, HEFANG introduced the Rainbow Smile Necklace, with proceeds supporting nationwide mental health programs led by the Beijing Shangshan Foundation, which advances awareness, workshops, and community care. The initiative also came to life through the immersive HEFANG Emotion Box and a coastal run, inviting people to reflect, connect, and celebrate the freedom to feel.

2024

In 2024, the program focused on youth mental health, encouraging young people to embrace change, care for their emotions, and find strength in life’s small moments. Guided by the theme “A Smile That Connects,” HEFANG highlighted the power of creativity and emotional connection.


The campaign introduced the first-ever DIY LOVABLE Smile Necklace, inviting the public to weave colorful threads into the brand’s iconic smile motif. Proceeds supported the Shanghai United Foundation and its “Treasure Hut” project, which provides safe and inclusive community spaces to help children grow with health, friendship, love, and positivity.

2023

In 2023, HEFANG continued the “LOVABLE Smile” initiative, turning its attention to children’s mental health and parent–child relationships. In partnership with the China Charities Aid Foundation for Children (CCAFC), the program called for greater awareness of children’s emotions and the importance of family bonds.


The campaign introduced the LOVABLE Cookie Necklace, symbolizing love, care, and the protection of every child’s pure smile. Proceeds supported rural children’s emotional well-being, while exhibitions and interactive events nationwide reached more than 100,000 participants and generated over 50 million views.

2022

In 2022, HEFANG launched the first “LOVABLE Smile” initiative, responding to rising concerns around urban stress, anxiety, and depression in the post-pandemic era. With the support of the Shanghai United Foundation and the Beijing Shangshan Foundation, the program sought to raise awareness of emotional well-being and the importance of caring for one’s inner life.


The campaign introduced the LOVABLE Lock Necklace, symbolizing the unlocking of the heart and the courage to embrace every emotion. Proceeds supported psychological counseling projects for urban youth, while smile-themed installations, online campaigns, and influencer collaborations spread positivity and awareness nationwide.

Though a smile may be small, its power is never slight. In the fourth year of the LOVABLE Mental Health Charity Program, HEFANG carries this quiet strength forward — continuing our efforts to share optimism, warmth, and healing with the world. With every smile, we will keep reminding one another of the kindness and beauty that make life worth embracing.